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Ministry Defined PDF Print E-mail
Written by Zester Hatfield   
Friday, 17 April 2009

Definition of Business as Mission

Business as Mission is about real, viable, sustainable and profitable businesses; with a Kingdom of God purpose, perspective and impact; leading to transformation of people and societies spiritually, economically and socially - to the greater glory of God.

BOTTOM LINE
The ultimate bottom line of Business as Mission is
AMDGad maiorem Dei gloriam
for the greater glory of God

Appendix A: Business as Mission Graphs

An attempt to graphically show a move from the old paradigm where profit, especially for shareholders, was the key, to a new paradigm where other stakeholders also are included—Corporate Social Responsibility; to the BAM paradigm which includes all four bottom lines and also engages the Body of Christ among the accountability entities.



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