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Written by Zester Hatfield
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Friday, 17 April 2009 |
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Page 3 of 3 Definition of Business as MissionBusiness as Mission is about real, viable, sustainable and profitable businesses; with a Kingdom of God purpose, perspective and impact; leading to transformation of people and societies spiritually, economically and socially - to the greater glory of God. BOTTOM LINE The ultimate bottom line of Business as Mission is AMDG—ad maiorem Dei gloriam— for the greater glory of God |

An attempt to graphically show a move from the old paradigm where profit, especially for shareholders, was the key, to a new paradigm where other stakeholders also are included—Corporate Social Responsibility; to the BAM paradigm which includes all four bottom lines and also engages the Body of Christ among the accountability entities.
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