|
|
|  |
|
Learn The Basics Of Web Optimization |
The ABCs Of Search Engine Optimization |
by Joanne Glasspoole |
If you want to be found in the search engines, it is important that you add search engine optimization to your action list. In a nutshell, search engine optimization—or SEO for short—is the process of making your web pages “search engine friendly.”
SEO is a relatively new marketing industry. Although there are many purported experts, most of us who call ourselves SEO specialists are learning. The search engines are constantly in flux, so SEO techniques that worked yesterday may not necessarily work tomorrow. As a result, it is exceedingly important to keep up with the fervent pace of the Internet, and the search engines in particular.
One of the frustrations of search engine placement is that your rankings are constantly fluctuating. The key to a successful search engine optimization campaign is creativity, perseverance and practice, practice, practice. Do not try to fool the search engines by “tricking” them with unsavory techniques (e.g., keyword stuffing, cloaking, hidden text) because you will risk having your web site lose favor with the search engines, or worse, getting banned altogether.
If you are developing a new web site or redesigning an old one, now is a good time to think about search engine optimization. This article will describe the process of optimizing your web pages for the search engines, as well as highlight some of the other components that are important for a successful search engine marketing campaign.
|
|
| Conclusion: |
| To be competitive online, your web site needs to be search engine friendly. Search engine optimization is a function of Internet marketing and is the most cost-effective means of marketing to your target audience. With an estimated 85 percent of web users turning to the search engines to find information online, it is important that your site rank within the top 30 results if you want to be found. A successful search engine optimization campaign will not only boost your rankings in the search engines, it will bring qualified customers and prospects to your web site who are already on the web searching for your products and services. |
| Source: Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters by Renee Kennedy and Terry Kent: www.thewritemarket.com |
For more information about search engine optimization and positioning, visit:
|
| • www.searchenginewatch.com | • www.spider-food.net |
